afl.com.au website

Brief

With 2m+ visitors per month, AFL.com.au is the most popular sports site in Australia. C4Digital was required to architect a solution for the AFL network, which also includes 16 club sites, that enables the site to scale to cater for a peak load of 80,000 users per hour, while still delivering a rich, award winning design with high-end functionality to an extremely passionate fan base.

Solution

C4Digital rebuilt the AFL site and 16 club sites from the ground up in late 2007. This included a totally new IA/design, a major overhaul of the CMS and the implementation of new hosting infrastructure, not to mention the addition of new statistical data functionality which is without peer in Australia.

Results

The AFL continues to grow in popularity and functionality. It's now 2.5 million visitors per month can enjoy features like "Game Analyser", a video app that links stats and scores with video, enabling users to jump to key points in time with the click of a button.